🔗 Share this article

The platform is rolling out a new feature that allows them to reduce the quantity of AI-created media appearing in their streams. This move comes as the company announced that it currently hosts more than 1 billion AI videos.

Pilot Phase and Launch

This change is undergoing trials over the following weeks before a widespread rollout. This development coincides with a rise in AI content, fueled by new content generation software.

The Broader AI Trend

Studies have shown that nearly 10% of the quickest rising video streams on another major platform exclusively feature content made by AI. A large amount of this output is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is typically illogical or bizarre.

Our research shows that many people like content created using AI tools, including AI artwork to informative clips, and we want to give people the option to adjust the amount of that, depending on their own likes,” stated a company executive.

Scale of AI Content

TikTok disclosed that there are now over a billion videos on its app identified as made with AI. Collectively, over 100 m videos are submitted to the platform each day, making AI content a relatively small part of its overall inventory.

How to Adjust Settings

Users will be in a position to reduce or increase the volume of AI content they see by opening the topic control option in the application and choosing “AI-generated content”. Other topics that currently be adjusted under the filter include current affairs, style, aesthetics, and choreography.

Content Labeling and Policies

TikTok’s rules oblige content makers to tag lifelike artificially created content, and it forbids dangerous fake videos of celebrities or critical incidents. Any believable artificial content that is without a tag can be removed under its user guidelines.

Furthermore, the service will from now on attach an artificially created tag to content created with its built-in AI features, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is aimed to stop users from seeking to evade the labeling process.

AI Literacy Programs

The company is additionally launching a $2m educational fund for experts and organizations to create informative material about responsible artificial intelligence. This program will benefit non-profit groups focused on educating computer science.

Platform Protection

The platform has supported its content review process, during discussion over intentions to cut jobs for hundreds of content moderators in Britain. It is planning to cut a significant number of roles in its trust and safety division in London, with worker representatives and online safety experts raising concerns that staff are being displaced by machine-led review.

A company official explained that staff-based oversight would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content prior to it is viewed by humans. TikTok reported a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its machine learning processes.

We believe it is crucial to combine humans and technology to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”